天津：借力“上合”效应 让文旅“流量”变“留量”|地方两会

Core Insights - The article highlights the need for Tianjin's cultural and tourism industry to transition from scale expansion to quality and efficiency improvement, especially in light of the upcoming 2025 Shanghai Cooperation Organization summit [1][6]. Group 1: Current Challenges - Despite high visitor numbers, Tianjin's per capita spending is low compared to other popular cities, with a reported average of less than 145 yuan per visitor during the 2026 New Year holiday [3][4]. - Key limitations affecting consumer spending include insufficient modern expression and international communication of cultural resources, lack of deep integration in the industry, and the need for improved public services and consumer environments [3][5]. Group 2: Strategic Recommendations - A comprehensive strategy is proposed to enhance the cultural tourism sector, focusing on deepening cultural exploration and innovative communication to build a strong international tourism brand [4][5]. - Suggestions include transforming local cultural resources into fashionable and experiential offerings, such as the unique "Tianjin lifestyle" IP, and enhancing collaboration with international media for multi-language content dissemination [4][5]. Group 3: Industry Integration and Technology - The article advocates for breaking away from the "ticket economy" and single sightseeing models to create a "cultural tourism +" ecosystem that integrates various sectors [4]. - The use of advanced technologies like XR and digital twins is recommended to develop immersive storytelling projects along the Haihe River, creating new digital tourism experiences [5]. Group 4: Improving Consumer Environment - Emphasis is placed on systematically improving the visitor experience from their perspective, including seamless transportation connections and the establishment of multilingual smart service facilities [5]. - The article suggests creating high-quality, internationalized consumer spaces and enriching nighttime tourism products to extend the consumption chain [5]. Group 5: Long-term Vision - The hosting of the Shanghai Cooperation Organization summit is seen as an opportunity for Tianjin to convert visitor influx into lasting consumer engagement, focusing on the transition from "flow" to "retention" and ultimately to "consumption" [5]. - The recommendations aim not only at the development of the tourism industry but also at enhancing the overall service capabilities and internationalization of the city [5].