山东：文创“马”力全开迎新春

Core Viewpoint - The article highlights the vibrant emergence of cultural and creative products themed around "horses" in Shandong province, coinciding with the Lunar New Year celebrations, showcasing a blend of traditional and modern craftsmanship [2][4][7]. Group 1: Cultural Products - Various cultural creative products featuring horse themes are being produced across Shandong, including museum-derived items, handmade crafts from intangible cultural heritage workshops, traditional toys, and modern cultural creations [2][4][7]. - The products range from sugar paintings to paper-cutting art, reflecting the rich cultural heritage and artistic expression associated with the horse motif [9][11][16]. Group 2: Community Engagement - Local artisans and craftsmen are actively involved in creating and promoting these horse-themed products, engaging with the community through workshops and demonstrations [9][20][30]. - Children are also participating in cultural activities, such as learning to sew and dye horse-themed items, fostering a connection to their cultural roots [18][30]. Group 3: Economic Impact - The surge in horse-themed cultural products is contributing to local economies, as artisans and small businesses benefit from increased interest and sales during the festive season [13][24][28]. - The promotion of these products through various channels, including online sales and community events, is enhancing visibility and accessibility for consumers [30].