Xin Lang Cai Jing·2026-01-28 01:35Core Viewpoint - The Chinese liquor market is experiencing a mixed trend in retail prices, with the average price of the top ten liquor products showing a decline, indicating potential market volatility and shifts in consumer demand [1][5]. Price Trends - As of January 28, the total retail price for a package of the top ten liquor products is 8866 yuan, down 20 yuan from the previous day, marking a new low in the past five days [1]. - The market shows four price increases and six decreases today, with premium Moutai leading the increase by 6 yuan per bottle, while Qinghua Lang saw a significant drop of 17 yuan per bottle [1][4]. Market Dynamics - The introduction of the iMoutai platform selling Moutai at 1499 yuan per bottle and premium Moutai at 2299 yuan per bottle has begun to influence market prices, reflecting a magnetic effect on retail prices [5]. - The A-share liquor sector has seen a decline, with the China Securities White Liquor Index dropping to 8293.16 points, the lowest since September 19, 2024, and the sector has experienced a continuous six-year decline [5]. Stock Performance - Within the liquor sector, 20 constituent stocks have averaged a decline of nearly 8.5% over the past 11 trading days, with a median drop of 6.6% [5]. - Six stocks have seen declines exceeding 10%, representing nearly 30% of the sector's total stocks, including Shanxi Fenjiu and Yanghe Brewery [5]. Financing Activity - Despite the market downturn, there is a trend of increased investment from financing clients, with Guizhou Moutai seeing a net purchase of 3.166 billion yuan over the last ten trading days, reaching a new high in financing balance [5].