武林广场将变身“年味聚集地”

Group 1 - The event "Drunken Memory of Hangzhou Fresh - Common Prosperity Welcoming New Year" will take place from January 30 to February 1, 2026, at Wulin Square in Gongshu District, aiming to boost consumption and expand domestic demand [1] - The market will feature over 100 specialty stalls, providing a one-stop experience for traditional Hangzhou New Year flavors, and is part of the annual initiative to deepen the development of the municipal agricultural product public brand "Drunken Memory of Hangzhou Fresh" [1] Group 2 - The market is organized into four main themed exhibition areas and two special zones, catering to the New Year shopping needs of citizens and reviving old Hangzhou memories [2] - The "Traditional New Year Goods Area" will offer a variety of cured meats and dry goods, complemented by local wines, creating a festive atmosphere for stocking up [2] - The "Supply and Marketing Quality Products Area" will showcase geographical indication products like West Lake Longjing tea and Lin'an mountain walnuts, along with seasonal fresh produce from local farmers [2] - The "Handmade New Year Flavor Area" will feature non-heritage representatives demonstrating traditional crafts, allowing citizens to engage in activities like paper cutting and spring couplet writing [2] - The "Current Experience Area" will provide freshly made traditional snacks and warm beverages, enhancing the festive experience [2] - A special zone called "Mom's Taste" will present over 20 enterprises offering handmade sauces and specialty snacks, highlighting women's empowerment and creativity [2] - The "Common Prosperity Workshop Area" will focus on local resources, delivering products directly from farms to tables, supporting villagers' income while providing quality New Year goods [2] - During the event, citizens can obtain limited New Year consumption vouchers at the service desk, which can be used for direct discounts at stalls [2]