Xin Lang Cai Jing·2026-01-28 04:49Group 1 - The global chip industry is experiencing a new wave of price increases, with Samsung and SK Hynix significantly raising the prices of LPDDR memory used in iPhones, with Samsung's price increase exceeding 80% and SK Hynix approaching 100% [1][4] - Domestic companies such as Zhongwei Semiconductor and Guokewai have also announced price adjustments for their products, with increases ranging from 15% to 50% for MCU and Norflash products, and 40% to 80% for KGD products [1][4] - Analysts predict that memory chip prices will continue to rise, with Counterpoint forecasting an additional increase of 40% to 50% in the first quarter of this year, following a 50% increase last year [1][4] Group 2 - The significant rise in memory chip prices is putting pressure on the global consumer electronics industry, potentially leading to decreased demand for smartphones, personal computers, and gaming consoles [4][7] - IDC and Counterpoint predict a 2% decline in smartphone sales this year, marking the first annual decrease since 2023, along with a 4.9% contraction in the PC market and a 4.4% drop in gaming console sales [4][7] - Manufacturers like Apple and Dell are facing rising costs and must decide whether to pass these costs onto consumers, which may have a greater impact on low-end and mid-range device manufacturers [4][7]