Tiffany & Co. is setting its sights on the gold girlies

Group 1: Company Strategy - Tiffany & Co. is shifting its focus from silver jewelry to gold and high jewelry, as stated by LVMH executives [1][2] - The demand for high jewelry has quadrupled over the last four years, while demand for silver jewelry has declined by one-third since LVMH acquired Tiffany in 2021 [2] - This marks a significant change for Tiffany, which has historically specialized in silver jewelry since its inception in 1851 [3] Group 2: Financial Performance - LVMH's watches and jewelry division reported €10.5 billion in sales (approximately $12.6 billion) in 2025, reflecting a 1% decline from the previous year [4] - LVMH's stock price has decreased by about 22% over the past year [4] Group 3: Market Trends - Gold prices have surged to record highs, with spot gold trading around $5,240 per ounce, up about 20% this year and 73% in 2025 [6] - Silver prices have also risen significantly, currently trading around $115 per ounce, with a year-to-date increase of 56% and a 170% rise last year [9] - The gold-to-silver ratio has fallen to a four-year low, indicating that silver now "appears expensive" relative to gold [12]