Mattel(US:MAT) Businesswire·2026-01-28 05:00Core Insights - Mattel is launching a full-franchise relaunch of Thomas & Friends™, introducing a bold new look for Thomas the Tank Engine while honoring over 80 years of storytelling and train culture [1][4] - The new design aims to inspire today's children and fans, reflecting both the brand's heritage and a modern aesthetic [1][4] Design Evolution - Since its debut in 1945, Thomas the Tank Engine has evolved through various media, including classic illustrations, live-action television, CGI, and now a 2D animation style [2] - The design process for the new look was informed by audience research, ensuring it resonates with preschoolers and their parents, ranking highest in appeal and emotional connection during testing [2] Key Design Elements - The refreshed design includes a new Thomas & Friends™ logo, updated character designs, and brand elements that stay true to the franchise's iconic heritage [4] - The new look blends classic train culture with a modern aesthetic, emphasizing emotional storytelling and authenticity [6] Future Plans - The franchise will continue to roll out additional announcements through 2026, including live experiences, products, publishing, and content [4] - The focus will be on maintaining the emotional connection families have had with Thomas while modernizing the brand for contemporary audiences [6]