好评中国丨年味拉满！年节经济涌动消费新潮流

Core Insights - The Chinese New Year consumption market is particularly vibrant this year, showcasing new consumption scenarios, business models, and innovative practices that reflect the robust vitality of the festive economy [1] Group 1: Flower Market - The flower market is entering a peak sales season, with popular domestic varieties like Amaryllis and artificially cultivated orchids gaining favor due to their affordability and auspicious meanings [1] - The "fresh flower economy," valued in the billions, is particularly prominent during the New Year flower season, adding warmth and novelty to the festive economy [1] Group 2: Traditional Markets and Local Products - Traditional "New Year goods fairs" are thriving nationwide, supported by electronic consumption vouchers to attract customers, with notable regional events like the "Winter Fishing Festival" in Northeast China and the "Mountain Lake Goodies" in Qinghai [3] - Local traditional products, such as painted gourds symbolizing good fortune and woodblock New Year paintings, are gaining popularity alongside trendy zodiac-themed toys [3] Group 3: Cultural Experiences and Events - The bustling atmosphere of traditional markets includes live cooking of famous local foods, cultural performances, and interactive experiences that resonate with consumers, especially the younger demographic [4] - The Ministry of Commerce reported that last year's key events for traditional brands generated over 5 billion yuan in direct sales and stimulated more than 16 billion yuan in online and offline consumption [4] Group 4: Family Activities and New Trends - Families are increasingly interested in capturing memories through family portraits, with the business growing over 30% annually, reflecting a trend towards personalized and emotional experiences [5] - New consumption highlights include family outings to cinemas for festive films, traveling for unique New Year experiences, and customized beauty services, indicating a shift towards experiential consumption [5] Group 5: Consumer Trends - The evolving consumption landscape reflects a shift from product consumption to service and experiential consumption, emphasizing cultural significance, emotional value, and spiritual satisfaction [7] - The interaction between innovative supply and changing consumer demand is fostering a positive cycle, laying a strong foundation for consumption growth throughout the year [7]