True Religion CEO Michael Buckley on Brand Transformation: ICR Conference 2026

Company Overview - True Religion aims to achieve $1 billion in annual sales, focusing on transforming its product offerings and expanding its customer demographics [1] - Founded in 2002, True Religion is recognized for its bold Super T stitching and innovative construction, appealing to a diverse audience including artists and athletes [5] Leadership Profile - Michael Buckley has been the CEO of True Religion since November 2019, with a notable career in retail and consumer products spanning 40 years [2] - Under Buckley's leadership, True Religion was sold to Acon Investments in 2024, marking a significant milestone in the company's history [2] Financial Performance - During Buckley's previous tenure at True Religion from 2006 to 2010, sales increased from $100 million to over $300 million, and EBITDA rose from $30 million to over $90 million [3] - True Religion was ranked as the 1 most profitable publicly traded apparel company in the US in both 2008 and 2009, based on after-tax profit margin [3]