Core Insights - The "Tuanbo" market, a form of group live streaming that generates revenue through fan donations, is projected to exceed 15 billion yuan by 2025, with an average of over 8,000 live broadcasts per day [2]. Industry Standards - The China Performance Industry Association has released operational service requirements for online performance agencies, marking a shift towards standardized and professional development in the Tuanbo industry [4]. - The new standards emphasize positive guidance, prohibiting misleading language or actions that could induce consumer spending, and banning fan ranking or competition for donations [4]. - Talent showcases must include at least two complete eight-beat dance combinations lasting no less than two minutes, and the appearance of performers must be appropriate, avoiding excessive makeup or beauty enhancements [4].
新规范要求团播不得浓妆艳抹、过度磨皮美颜，不得组织排名攀比
Xin Lang Cai Jing·2026-01-28 06:22