专访成都市政协常委邓凯：构建行业自媒体规范化发展体系，赋能城市治理现代化

Core Viewpoint - The integration of self-media into various sectors of the economy and society has become a significant force in reflecting public opinion, guiding social discourse, and promoting industrial development. However, it also poses challenges such as the spread of false information and malicious hype, necessitating effective governance in the online space [1][2]. Group 1: Self-Media Development in Chengdu - Chengdu has a large and vibrant self-media industry, with 499 MCN institutions, 300 accounts with over 10 million followers, 4,500 accounts with over 1 million followers, and 25,000 accounts with over 100,000 followers by 2025, covering various fields such as finance, culture, tourism, and industry [2][3]. - The role of self-media in urban promotion and atmosphere creation will become increasingly prominent with major events like the Chengdu World University Games [2]. Group 2: Regulatory Challenges - Chengdu faces challenges such as insufficient regulatory collaboration, lack of attention from departments, and an underdeveloped self-regulatory mechanism, which complicates the management of self-media and its impact on urban development [7]. Group 3: Recommendations for Self-Media Regulation - A proposed framework for self-media development includes "overall leadership, departmental collaboration, industry self-discipline, and precise empowerment," with specific suggestions to enhance the "Self-Media V Release" platform, strengthen the role of the Chengdu Self-Media Association, and explore the establishment of specialized committees for different sectors [8][9]. - The emphasis is on leveraging self-media to enhance urban governance capabilities and create a positive online environment, supporting Chengdu's development as a model city for new development concepts [9].