四川南充市市场监管局探索支持制造业高质量发展新举措助企跨界升级记

Core Insights - The article highlights the successful transformation of Sichuan Yanjing Beer Co., Ltd. from a single beer manufacturer to a dual business model that includes fruit-flavored carbonated beverages, facilitated by expedited regulatory processes in Nanchong City [1][4]. Group 1: Regulatory Support and Process Innovation - Nanchong's market regulatory bureau implemented a "fast approval" mechanism for food production licenses, reducing the approval time to 48 hours, which is a 70% acceleration compared to the legal timeframe [3][4]. - The bureau established a dedicated team of food licensing experts to provide comprehensive support to Sichuan Yanjing Beer, including guidance on production standards and quality systems, which helped the company overcome challenges in its transition to beverage production [2][3]. Group 2: Business Performance and Market Impact - In 2025, Sichuan Yanjing Beer produced 251,300 units of fruit-flavored carbonated beverages, generating sales exceeding 10 million yuan, with orange and lychee flavors capturing 15% of the market share in Northeast Sichuan [4]. - The company's total output value reached 860 million yuan in 2025, with a tax contribution of 169 million yuan, marking a 47% increase from the previous year, thus becoming a key pillar for industrial tax growth in Nanchong [4][5]. - The transformation also stimulated related industries, generating an additional 150 million yuan in output value and creating over 300 jobs, contributing to a total economic impact exceeding 12 billion yuan [4]. Group 3: Future Directions and Strategic Goals - The Nanchong market regulatory bureau plans to use this case as a benchmark to further enhance its "early intervention, precise guidance, and rapid approval" service model, focusing on the core needs of food production enterprises [5]. - The bureau aims to improve the green channel system for licensing and strengthen inter-departmental collaboration to support more businesses in their transformation and efficiency enhancement efforts [5].