澳网首席商务官科内利斯：愿不断深化与中国的联系

Core Insights - The Australian Open is highly popular among Chinese viewers, with approximately 40% of its total audience coming from China, making it a crucial market for the event [3] - The tournament has a dedicated team in China, which helps maintain high-quality content on social media platforms, where it has over 6 million followers and has achieved over 1 billion exposures this year [3] - The event serves as a cultural exchange platform, bringing together diverse backgrounds and promoting tennis in China through partnerships with local brands [3][5] Audience Engagement - The Australian Open attracted a record attendance of 70,550 spectators on January 26, 2026, marking a 5.4% increase from the previous year, with total attendance reaching 835,287 during the tournament [5] - The event is seen as a favorable ground for Chinese players, with several achieving significant milestones, including Zheng Jie and Li Na, and a growing number of Chinese fans attending [5][7] Innovation and Experience - The Australian Open focuses on innovation to enhance the spectator experience, including the introduction of elevated viewing platforms and unique events like the "One Ball to Win" activity [7] - The tournament emphasizes the importance of respecting its history and traditions, highlighted by the presence of legendary players like Roger Federer during the opening ceremony [7] - Continuous analysis of audience experiences is conducted post-event to improve future tournaments and surprise different fan demographics [7]