Xin Lang Cai Jing·2026-01-28 06:52Core Insights - The article discusses the marketing strategies of various AI application companies during the Spring Festival, highlighting their efforts to differentiate their AI applications and compete for AI entry points [2][11]. Group 1: Marketing Strategies - ByteDance's Volcano Engine has become the exclusive AI cloud partner for the 2026 Spring Festival Gala, while Tencent's Yuanbao app will distribute 1 billion cash red envelopes starting February 1 [2][11]. - Tencent aims to replicate the success of its 11-year-old WeChat red envelope campaign, increasing the total cash amount for this year's event to 1 billion yuan, with users having a chance to win limited cash cards worth 10,000 yuan [3][12]. - Baidu plans to distribute 500 million yuan in cash red envelopes through its app, rewarding users who utilize its Wenxin assistant [3][12]. Group 2: AI User Growth - As of June last year, the user base for generative AI in China reached 515 million, doubling in six months, with a penetration rate of 36.5% [3][12]. Group 3: AI Application Development - AI companies are exploring diverse application forms, with discussions intensifying on which forms are most effective [4][14]. - Alibaba is integrating its ecosystem into a single AI platform, while ByteDance is focusing on AI hardware [4][14]. - Tencent is adopting a collaborative design approach for its AI products, emphasizing integration with large models [4][14]. Group 4: AI Social Features - Tencent is testing social features within the Yuanbao app, allowing users to create groups and interact with AI for various tasks [6][15]. - The company is also decentralizing AI access in its products, allowing users to define when to trigger AI functionalities [6][15]. Group 5: Input Method Innovations - Tencent's Sogou input method has upgraded to a fully AI-driven version, enhancing its capabilities in voice recognition and translation [7][16]. - The input method's daily request volume has reached nearly 2 billion, with an accuracy rate of 98% for voice input [7][16]. Group 6: Global AI Trends - The emergence of new AI products, such as the ClawdBot, reflects a growing global interest in AI applications, paralleling the domestic marketing efforts during the Spring Festival [8][17].