Zhong Guo Zhi Liang Xin Wen Wang·2026-01-28 07:17Core Viewpoint - JD.com is launching the "Sending New Year Goods to Hometown" campaign in collaboration with numerous well-known brands and celebrities, aiming to deliver warmth and care to families across the country as the Spring Festival approaches [1] Group 1: Campaign Overview - The campaign invites users nationwide to send thoughtful gifts to their hometown relatives, with a focus on delivering warmth during the winter season [1] - On January 28, JD.com, along with brands like Hailan Home and ROCK&ICE, delivered a truckload of carefully prepared warm New Year goods to bridge builders in the mountainous areas of Guizhou [1][3] Group 2: Support for Workers - The Tianmen Grand Bridge, which is 560 meters above the river, will significantly reduce travel time for local villagers from 3 hours to just 15 minutes once completed, enhancing accessibility for medical and educational needs [3] - JD.com, in partnership with 13 brands, prepared quality and warm gift packages specifically for outdoor workers, including items like down jackets, thermal underwear, and protective gear [6] Group 3: Logistics and Delivery - The delivery of New Year goods took over three hours to navigate the mountainous roads, ensuring safe and timely arrival at the construction site [8] - JD.com has achieved nationwide coverage for logistics, including rural areas, providing efficient and reliable delivery services even in remote locations [8] Group 4: Promotional Activities - The "Sending New Year Goods to Hometown" campaign is currently ongoing, featuring significant discounts of over 50% and interactive activities such as daily draws for free orders [9] - Users can access the campaign through the JD.com app, allowing them to select practical gifts to send to their loved ones [9]