俞浩否认学雷军、刘强东打造个人IP：追觅要做成国民品牌，需要更广泛受众

Core Viewpoint - The founder and CEO of ZhiMi Technology, Yu Hao, emphasizes that without a comprehensive knowledge framework, a strong execution team, and sufficient resources, one should not attempt to emulate his approach to branding [1][3]. Group 1: Transition from Vertical to National Brand - ZhiMi aims to evolve from a specialized brand in a vertical market to a national brand, necessitating a broader understanding from the audience [1][3]. - The company is encouraging its employees to open social media accounts to facilitate this transition and enhance public understanding of the brand [1][3]. Group 2: Branding Strategy - When focusing on a vertical brand, the primary tasks are to excel in product quality, technology, and innovation storytelling [1][3]. - In contrast, a national brand requires a wider audience engagement, including both broad recognition (e.g., through celebrities) and deeper insights into the company's philosophy and values [1][3]. - The concept of an "IP" (intellectual property) is viewed as merely a method of communication; understanding the purpose behind it is crucial for effective branding [1][3].