Core Viewpoint - As the Chinese New Year approaches, Southeast Asia is experiencing a consumption boom, presenting a critical revenue opportunity for cross-border merchants. TikTok Shop has launched a "Spring Festival Never Stops" incentive program to help merchants prepare in advance and capitalize on this peak season [2] Group 1 - The "Spring Festival Never Stops" initiative encourages merchants to stock up on products and gather marketing materials to ensure continuous operations during the holiday period [2] - Concerns among merchants include delayed customer service responses and reduced shipping efficiency, which could lead to missed opportunities during the Southeast Asian peak season [2] - TikTok Shop is providing guidance on trending keywords such as "New Year Decorations," "Cleaning Supplies," and "Eid Clothing" to assist merchants in identifying hot products and preparing for the upcoming sales events [2]
中国年引爆东南亚消费潮！TikTok Shop东南亚跨境电商「春节不打烊」多重激励赋能跨境商家
Yang Zi Wan Bao Wang·2026-01-28 08:05