Men’s Footwear Growth Could Help Ugg Score Another Record Quarter + More Predictions Ahead of Deckers Q3 Earnings

Core Insights - Hoka is expected to continue its growth trajectory, while Ugg is lagging behind as Deckers Brands prepares for its third-quarter earnings release [1] Group 1: Sales and Revenue Expectations - Analysts are keen to understand the future of wholesale orders and the performance of direct-to-consumer sales during the holiday season [2] - Telsey Advisory Group anticipates earnings per share (EPS) of $2.80 for Deckers, slightly above the consensus estimate of $2.76 but below last year's EPS of $3.00 [3] - Net revenue is projected to increase by 3% year-over-year to $1.88 billion, surpassing market expectations of $1.87 billion [3] Group 2: Brand Performance - Hoka is forecasted to grow by 10.9%, while Ugg is expected to see a slight increase of 0.6%, and other brands, particularly Teva, are projected to decline by 20% [3] - Ugg's men's footwear segment is reportedly growing at twice the rate of the overall brand, with strong performance in sneakers, Chukka, and Chelsea styles [4] Group 3: Consumer Trends and Market Position - High-income female earners are likely to continue driving Hoka sales, with 18% brand preference for Hoka among women earning $150,000 annually [2] - Hoka's core running franchises, including Clifton, Bondi, and Arahi, are generating consumer enthusiasm, and the expansion of trail offerings is enhancing brand relevance [4] Group 4: Future Outlook - Hoka's order books for spring/summer 2026 are reported to be healthy, with positive retailer responses to upcoming updates across the Mach, Speedgoat, and Gaviota franchises [5] - Williams Trading analyst expects Hoka's third-quarter revenue to rise by 9.9% as the brand clears inventory for new models [6]