Zhong Jin Zai Xian·2026-01-28 09:00Group 1 - The core viewpoint of the article highlights the shift in consumer travel planning towards a more structured and experience-oriented approach, with a focus on "certainty" in travel arrangements as the Spring Festival approaches [1][3] - Data from JD Travel indicates a significant increase of over 40% in users booking their trips more than 7 days in advance compared to the same period last year, reflecting a trend towards early planning and decision-making [2] - The choice of travel destinations is becoming more diverse, with second-tier cities like Xiamen, Kunming, and Fuzhou gaining popularity, indicating a shift from traditional hotspots to unique and cost-effective "new classic" destinations [2] Group 2 - JD Travel has launched a Spring Festival promotion featuring substantial discounts, including limited-time coupons worth 666 yuan and 999 yuan for flights and hotels, aimed at reducing travel costs for consumers [3] - The company has introduced three major guarantees focused on "no bundling, transparent cancellation and modification, and genuine vouchers" to address common service pain points in the industry, enhancing consumer confidence in the booking process [3] - The travel consumption landscape is transitioning from a rebound phase to one driven by rational decision-making and deep experiences, emphasizing the importance of transparency and reliability in meeting complex consumer demands [3]