广货行天下，登陆上海滩，2026 广东年菜进上海营销行动1月30日启幕

Core Viewpoint - The event "Guangdong Goods Going Global" is a systematic initiative aimed at promoting Guangdong cuisine and cultural exchange in Shanghai, running from January 30 to February 9, 2026 [2][7]. Group 1: Event Details - The opening ceremony will take place on January 30 at 14:30 at the outdoor square between the Shanghai International Conference Center and the Pudong Art Museum [2]. - The event will feature the official release of the "Top Ten Guangdong New Year Dishes" and the launch of a Guangdong New Year dish mini-program [2]. - A Guangdong New Year dish fashion show and live cooking demonstrations by culinary masters will showcase traditional dishes such as supreme pen cai, steamed golden pomfret, and white cut chicken [2]. Group 2: Cultural and Culinary Experience - Participants will have the opportunity to taste authentic Cantonese flavors and learn about the cultural significance and aesthetics behind the dishes [3]. - The event will include interactive experience zones where attendees can sample various Cantonese dishes, purchase customized gift boxes, and participate in traditional rituals for good fortune [5]. - A flower market area will recreate the traditional Guangdong flower street experience, allowing participants to buy auspicious plants and learn floral arrangement techniques from local artisans [5]. Group 3: Economic and Cultural Significance - The event serves as a platform for Guangdong products to expand into the Yangtze River Delta market, aligning with the province's initiatives to upgrade industries and consumption [7]. - It aims to strengthen economic and cultural ties between Guangdong and Shanghai, leveraging the historical connections established by Cantonese merchants in the late Qing Dynasty and early Republic of China [7]. - The initiative is not just a product promotion but a comprehensive display of industry and culture, fostering deep cooperation in agricultural standards, cold chain logistics, and brand marketing [7].