Core Viewpoint - The leading baby care brand, Daikosi, is under investigation for alleged false advertising related to its children's lip balm, which claimed to be "food grade," violating regulations on children's cosmetics [1][5]. Group 1: Regulatory Violations - The investigation centers on Daikosi's children's lip balm, which prominently advertised "food grade" and "safe if licked" on an e-commerce platform, misleading consumers [2][7]. - The National Medical Products Administration has clarified that cosmetics and food are governed by different regulations, and there is no such thing as "food grade" cosmetics [2][7]. - According to the Children's Cosmetics Supervision and Administration Regulations, labels on children's cosmetics must not include terms like "food grade" or "edible" [2][7]. Group 2: Compliance Issues - This is not the first compliance crisis for Daikosi; the company was fined 5,000 yuan for false advertising in December 2025 for claiming certain products were suitable for pregnant women without evidence [3][8]. - Since its establishment in 2017, Daikosi has faced at least five administrative penalties for various violations, including false claims about product efficacy and suitability [3][8]. - Despite being a leading brand with nearly 1.5 billion yuan in annual sales and significant backing from industry players, Daikosi has repeatedly failed in compliance management [3][8]. Group 3: Industry Implications - Daikosi issued an apology on January 22, stating that the misleading claims were due to a misunderstanding by promotional staff and have since been retracted [4][9]. - The product in question, which previously ranked high in sales, has had its "food grade" claims removed from e-commerce platforms, with over 300,000 units sold [4][9]. - This incident highlights ongoing compliance issues within the baby skincare industry, where some brands prioritize marketing over regulatory adherence, prompting a shift towards compliance-focused competition in the future [4][9].
年销 15 亿母婴品牌戴可思再陷违规风波 年内两度因虚假宣传被罚
Xin Lang Cai Jing·2026-01-28 09:32