永辉超市关店+预亏，胖东来改造真的有用吗？｜乐言商业

Core Viewpoint - Long-term development should be the focus for retailers, as evidenced by the challenges faced by Yonghui Supermarket, which is undergoing significant store closures and financial losses [1][2][6] Group 1: Store Closures - Yonghui Supermarket is experiencing a wave of store closures, with plans to close 225 stores in 2024 and 381 stores in 2025, reducing its total store count to approximately 400 by the end of 2025, which is less than half of its peak number [1] - The closures are attributed to direct reasons such as losses and operational inefficiencies, alongside issues with property management that hinder normal operations [1] Group 2: Financial Performance - Yonghui Supermarket is projected to incur a net loss of 2.14 billion yuan in 2025, with a cumulative loss exceeding 11.6 billion yuan over the past five years [2] - The company faces high costs, intense market competition, and significant operational pressure, which are identified as primary challenges [2] Group 3: "Fat Reform" Initiative - In May 2024, Yonghui Supermarket initiated a "Fat Reform" to learn from the successful model of the regional retailer, Fat Donglai, which is known for its high-quality private label products and employee benefits [4] - The reform involves restructuring stores to align with Fat Donglai's model, including product categorization and employee training, aiming to enhance customer experience [4] Group 4: Challenges of Implementation - The applicability of Fat Donglai's model to a large-scale retailer like Yonghui is questioned, as the regional success may not translate nationally due to differences in market dynamics and supply chain complexities [5] - Implementing the "Fat Reform" may incur significant costs, including asset write-offs and losses from store closures, estimated to impact profits by approximately 910 million yuan [5][6] Group 5: Market Dynamics and Future Outlook - While some stores have seen improved foot traffic and revenue post-reform, the retail industry is characterized by thin margins and long payback periods, leading to uncertainty in achieving desired outcomes [7] - Retailers are motivated to adopt new concepts to attract investor interest, but blindly following trends without understanding their own positioning may not yield sustainable results [7]