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Core Insights - The consumer base of Pop Mart continues to expand, with 76% of respondents having purchased Pop Mart products for the first time in the past year, and 45% being new buyers in the last three months [2][3] - The survey indicates strong future purchasing intent, with 87% of respondents likely to buy Pop Mart products in the next three months, driven by new series, limited editions, and seasonal releases [2] - Despite a previous decline in the popularity of the LABUBU IP, user growth, repurchase loyalty, and IP appeal remain resilient, supporting a target price of HKD 415 and a buy rating for Pop Mart [3] Consumer Behavior - Approximately 90% of respondents purchased at least two Pop Mart items, with 42% owning between 2 to 5 items, and only 9% indicating they would buy from second-hand platforms [2] - The primary motivations for purchasing include emotional satisfaction, trend-following, gifting, collecting, and personal interest [2] IP Popularity - LABUBU is the most attractive core IP, with 47% of respondents owning LABUBU products, and nearly half of the respondents were introduced to Pop Mart through LABUBU [3] - Other IPs like Twinkle Twinkle, Skullpanda, and Crybaby show higher-than-expected appeal in overseas markets, particularly Twinkle Twinkle leading in ownership in the U.S. [3] Demographics and Spending - 41% of Pop Mart users are aged 18-34, with a balanced gender distribution in the U.S., U.K., and Australia [3] - Average spending varies by country, with Australian respondents spending approximately USD 132 (about RMB 916), followed by China at USD 130, the U.S. at USD 110, the U.K. at USD 108, and Japan at USD 95 (about RMB 659) [3] Recent Developments - Pop Mart's stock price increased by 7.03% to HKD 231.4 following two share buybacks totaling nearly HKD 350 million, aimed at addressing investor concerns about sustainable growth [3][4] - The launch of the new PUCKY series, featuring a sound device that resonates with young consumers' needs for stress relief and blessings, has led to rapid sell-outs and high resale prices on second-hand platforms [4]