KFC to roll out ‘Kwench’ speciality drinks range across UK and Ireland

Core Insights - KFC UK and Ireland is launching a new specialty drinks range called 'Kwench by KFC' to target the Gen Z drinks market [1][3] - The rollout will be the first of its kind globally, following a successful trial in Manchester [1] - The full implementation across all UK and Ireland restaurants is expected to be completed by the end of this year [1] Investment and Product Details - The launch is backed by a £38 million ($52 million) investment from KFC and its franchise partners [2] - The Kwench range includes 11 freshly prepared drinks such as iced coffees, boba refreshers, sparkling lemonades, and Krunch Shakes, with more drinks planned for the future [2] - Restaurants will feature dedicated Kwench counters and branding, with some locations also receiving Kwench-branded furniture [2] Strategic Importance - KFC's strategy and innovation director highlighted that bold, trend-led drinks are crucial for engaging Gen Z, presenting a significant opportunity for the brand [3] - The Kwench range aims to enhance the menu and encourage more frequent visits to KFC beyond their traditional offerings [3] - KFC views Kwench as a key component of its ambition to become the fastest-growing restaurant brand for the next generation [4]