Target(US:TGT) Prnewswire·2026-01-28 11:01Core Insights - Target Corporation is launching its largest-ever Spring beauty assortment with nearly 3,000 new products and over 60 new brands starting in February 2026 [1][2] - The retailer is enhancing the in-store experience and hosting beauty events to help customers discover new and trending products [1][10] Product Assortment - The Spring beauty lineup includes a trend-driven assortment with more than 90% of items priced under $20, focusing on expert-backed products and high-quality ingredients [3] - Target is introducing prestige-inspired beauty brands like Morphe and exclusive brands such as Ontu, aiming to provide elevated beauty at accessible prices [3] - The largest K-beauty expansion includes popular and emerging brands across skincare, makeup, and haircare, featuring products from Dasique, The Crème Shop, and others [4] - New dermatologist-backed brands like Remedy by Dr. Muneeb Shah are being added, along with expanded assortments from La Roche-Posay and Prequel [5] - Target is expanding its sun protection offerings with brands like Supergoop! and introducing new sun haircare protection from Dove Beauty [6] - The textured haircare section is growing, with new brands like Gracie's Corner and a new line priced at $6.99 targeting specific hair types [7] - New fragrance offerings from brands like Athena Club and expanded selections from eos and Saltair are designed to enhance everyday rituals [8] In-Store Experience - Target is refreshing the in-store beauty experience to align with how customers shop, focusing on trends and needs [10] - The updated layout will highlight new and trending products, with improved displays to encourage exploration and interaction [10] - Target Circle 360 members will receive early access to select new products, and beauty activations will be hosted in select stores [10][11]