Allbirds Streamlines Operations to Support Profitable Growth

Core Viewpoint - Allbirds, Inc. is closing its remaining full-price stores in the U.S. by the end of February 2026 to focus on e-commerce, wholesale partnerships, and international distribution, aiming for a simpler and more profitable business model [2][3]. Group 1: Store Closures - The company will close all full-price stores in the U.S. to allocate resources towards its e-commerce platform and other distribution channels [2]. - This decision is part of a broader turnaround strategy to drive profitable growth and reduce costs by exiting unprofitable locations [3]. Group 2: Business Strategy - Allbirds has been reducing its brick-and-mortar presence over the past two years and will maintain two outlet stores in the U.S. and two full-price stores in London to preserve brand touchpoints [3]. - The closures are expected to be capital-light, with anticipated savings in selling, general, and administrative expenses (SG&A) to be discussed in the upcoming Q4/full year 2025 earnings call [2]. Group 3: Company Background - Allbirds, founded in 2015, is known for its commitment to sustainability and innovative materials, producing products like the Wool Runner and other comfort-focused footwear [4].