Quan Jing Wang·2026-01-28 11:36Core Insights - The article highlights the digital transformation of Haier Smart Home, which has improved user experience by providing a seamless service process for home appliances, moving away from fragmented interactions with third-party platforms and customer service [1][6]. Group 1: Digital Transformation - Haier Smart Home's app has undergone significant upgrades, allowing users to track logistics orders, manage all categories of home appliances, and receive reminders for consumables and cleaning through a single platform [1][6]. - The app features a 3D home view using digital twin technology, enabling users to easily locate and control devices in a virtual environment, enhancing user interaction with smart appliances [6]. Group 2: Enhanced Service Efficiency - The upgraded app includes real-time logistics tracking, allowing users to view the location and status of their orders, similar to food delivery services, and supports self-service options for rescheduling [6]. - The app's AI self-diagnosis feature monitors device performance and allows users to report issues directly, enabling service personnel to arrive with the necessary parts, thus reducing the need for multiple service visits [9]. Group 3: User-Centric Innovations - The integration of an AI voice assistant named "Xiao You" simplifies the process of consulting, reporting issues, and scheduling services, significantly improving operational efficiency for users [9]. - The comprehensive lifecycle service upgrades address common user pain points, such as reducing the need for phone calls and ensuring timely maintenance of appliances, thereby enhancing overall customer satisfaction and solidifying Haier's position in the digital transformation of the industry [9].