Core Viewpoint - The article highlights the increasing popularity and market potential of Lianzhou Choy Sum, a high-quality vegetable from Guangdong, as it becomes a preferred choice among restaurants and consumers in the Guangdong-Hong Kong-Macao Greater Bay Area [10][30]. Group 1: Product Characteristics - Lianzhou Choy Sum is known for its crisp, sweet taste, which meets chefs' demands for ingredient authenticity in Cantonese cuisine [14][16]. - It is a geographical indication product that grows in high-altitude areas, benefiting from rich soil, ample sunlight, and significant temperature differences, resulting in a sweet and tender texture [18][20]. - Compared to regular Choy Sum, Lianzhou Choy Sum has higher soluble sugar content and is richer in nutrients like Vitamin C and calcium [20][21]. Group 2: Culinary Versatility - Lianzhou Choy Sum can be prepared in various ways, from simple salt water blanching to complex dishes, enhancing its appeal in both high-end restaurants and casual dining [22][26]. - It serves as a palate cleanser in banquets and complements the flavors of cured meats, showcasing its versatility in Cantonese cooking [23][24]. Group 3: Market Dynamics - Dongguan, as a central hub in the Greater Bay Area, has a restaurant market that has been growing at an annual rate of over 8%, with total dining consumption expected to exceed 80 billion yuan by 2025 [30][31]. - The increasing recognition of Lianzhou Choy Sum is evident, with significant orders from Dongguan, including single purchases reaching 3,000 jin [28]. - The collaboration between Lianzhou and Dongguan's restaurant industry is strengthened through promotional activities and agreements, facilitating direct supply and sales connections [38][42]. Group 4: Upcoming Events - A promotional event for Lianzhou Choy Sum will take place on January 30 in Dongguan, aimed at introducing this "Cantonese delicacy" to local consumers and businesses [12][44].
广货行天下,连州菜心甜万家!清远冬日的“粤味珍品”等你尝!
Nan Fang Nong Cun Bao·2026-01-28 13:06