New TELUS cross-border study reveals Canadians and Americans want companies to earn their trust in AI

Core Insights - The TELUS cross-border study indicates a strong demand for companies to earn trust in AI through collaboration, transparency, and accountability [1] Group 1: Public Sentiment on AI - 90% of respondents in both Canada and the U.S. believe AI should be regulated, highlighting a near-universal call for robust governance [1] - Approximately 70% of respondents want companies to solicit and consider customer feedback on AI deployment [1] - Over 75% of respondents desire companies to assess potential harms of AI before releasing new tools and to provide clear explanations of AI usage [1] Group 2: AI Adoption Rates - 85% of Canadians and 89% of Americans report using AI, indicating widespread acceptance and integration of the technology [1] Group 3: Recommendations for Building Trust - Companies should collaborate across sectors to establish ethical standards that ensure safety while promoting innovation [1] - Clear explanations and human oversight are essential for critical AI decisions [1] - Diverse perspectives should be integrated throughout the AI development process to create equitable systems [1] Group 4: TELUS's Commitment and Leadership - TELUS has established itself as a leader in human-centric technology, focusing on responsible AI development [1] - The company has engaged in various initiatives, including partnerships with Indigenous communities and contributions to international AI forums [1] - TELUS has received multiple awards for its responsible AI practices and was the first telecom to sign a voluntary AI code of conduct in Canada [1]