又一个时尚巨头 “改姓”！

Core Viewpoint - The global apparel retail industry is undergoing significant capital changes, highlighted by Guess's major restructuring, which involves relinquishing control of its core intellectual property (IP) and privatizing its operating company, marking its exit from the public market [2] Group 1: Restructuring Details - Guess has completed a complex restructuring transaction with Authentic Brands Group, where a newly formed joint venture will hold Guess's core IP, with Authentic owning 51% and Guess's founding family retaining 49% [2] - The operational entity responsible for global brand management will be fully owned by the current management team and will delist from the New York Stock Exchange, completing its privatization [2] - This move is aimed at providing greater operational flexibility, with Guess's Swiss business team continuing to serve as the core hub for global strategy, design, and distribution [2] Group 2: Financial Implications - Following the transaction, Guess, which has a global retail equivalent sales of $6 billion, will become Authentic's second-largest brand after Reebok, contributing to a total annual retail revenue of over $38 billion for Authentic's brand portfolio [2] Group 3: Leadership Perspectives - Jamie Salter, CEO of Authentic, emphasized Guess's strong leadership, iconic brand heritage, and extensive global licensing network as key attractions for the acquisition [3] - Paul Marciano, co-founder and Chief Creative Officer of Guess, views this move as a foundation for future brand expansion, leveraging Authentic's platform and successful experience [3] - Carlos Alberini, CEO of Guess, stated that privatization will provide the company with greater flexibility and resources to explore new growth opportunities [3] Group 4: Company Background - Guess was founded in 1981 by the Marciano brothers in the United States and is recognized as a pioneer in denim fashion, focusing on a sexy, youthful, and free American style [3] - The brand officially entered the Chinese market in 2007 and, as of November 2025, operates 1,058 retail stores directly in Europe, America, and Asia, with an additional 507 stores operated by partners and distributors globally [3]