Snap establishes Specs subsidiary for its AR glasses

Core Viewpoint - Snap has established a wholly owned subsidiary named Specs Inc. to focus on the development of augmented reality glasses, aiming for a more operationally aligned approach as it prepares to launch Specs AR glasses this year [1][2]. Group 1: Company Developments - The new subsidiary, Specs Inc., is intended to provide "greater operational focus and alignment" for Snap's augmented reality initiatives [2]. - Specs Inc. is currently hiring for nearly 100 roles, although the exact number of employees has not been disclosed [2]. - Snap plans to release the sixth generation of its AR glasses in 2026, which will be smaller and lighter than previous models, targeting consumers [3]. Group 2: Industry Context - Other companies, such as Meta and Alphabet, are also investing in augmented reality glasses with AI capabilities, indicating a competitive landscape [3]. - Meta and EssilorLuxottica recently launched a new version of their glasses priced at $799, featuring a small display [4]. - Meta has laid off over 1,000 employees in its Reality Labs unit, shifting focus towards AI and wearables, which has raised concerns about a potential downturn in virtual reality development [4].