Samuel Adams Drops Bold New Cherry Bomb to Fuel High-ABV Beer Boom

Core Insights - Samuel Adams has launched Cherry Bomb, a high-ABV Imperial Wheat Ale with a bold black cherry flavor at 9% ABV, available year-round in 19.2oz single-serve cans [1][11] Product Overview - Cherry Bomb is crafted with a blend of two-row pale malt, malted wheat, Simcoe hops, honey, and real cherry juice, resulting in a full-bodied beer with a clean, crisp finish [3][12] - The beer features a distinct aroma of black cherry and honeyed wheat, with tasting notes of dark candied black cherry juice, red licorice, and a lingering tart cherry finish [3][12] Market Positioning - The launch of Cherry Bomb marks Samuel Adams' strategic expansion into the high-ABV beer category, which is growing three times faster than traditional craft beer [2][10] - This product follows the release of Samuel Adams Utopias, which has a groundbreaking 30% ABV, showcasing the brand's commitment to high-ABV innovation [2] Availability - Cherry Bomb is available at select convenience, liquor, and grocery stores nationwide, emphasizing its positioning for grab-and-go drinking occasions [4][5]