Buy Walmart and 3 Retail Stocks Even as Consumer Confidence Dips
ZACKS·2026-01-28 14:15

Core Insights - U.S. consumer sentiment has sharply declined, with the consumer confidence index dropping to 84.5 in January from 94.2 in December, marking the lowest level since 2014 [1][2] Consumer Sentiment and Economic Outlook - Persistent concerns about high living costs and limited affordability are eroding consumer optimism, compounded by rising geopolitical tensions and aggressive trade policies that amplify business uncertainty [2] - With consumer sentiment at a decade low, households may adopt a more defensive spending approach, potentially leading to softer consumer spending and impacting sales and earnings growth for consumer-facing sectors [3] Retail Sector Resilience - Despite weakening consumer confidence, companies like Dollar General, Walmart, Dollar Tree, and TJX are well-positioned to navigate a cautious consumer environment, benefiting as households prioritize essentials and seek greater value [4][8] - Dollar General's remodel strategy and digital growth are expected to support sales and earnings acceleration, while Walmart's omnichannel strength and profit mix shift are driving market share gains [6][12] Company-Specific Insights Dollar General - Dollar General is solidifying its market position through extreme value and convenience, with a focus on market share gains across consumable and non-consumable categories [6] - The Zacks Consensus Estimate for Dollar General's current financial-year sales and EPS implies growth of 4.8% and 9.6%, respectively, with a trailing four-quarter earnings surprise of 22.9% [10] Walmart - Walmart leverages its scale and diversified business model, focusing on high-growth initiatives that shift its profit mix, resulting in consistent double-digit e-commerce growth [12] - The Zacks Consensus Estimate for Walmart's current financial-year sales and EPS implies growth of 4.5% and 4.8%, respectively, with a trailing four-quarter earnings surprise of 0.8% [13] Dollar Tree - Dollar Tree is enhancing its focus as a pure-play value retailer, broadening its consumer appeal and strengthening operational discipline [15] - The Zacks Consensus Estimate for Dollar Tree's current financial-year EPS implies growth of 12.4%, with a trailing four-quarter earnings surprise of 29.1% [16] TJX Companies - TJX's off-price business model and disciplined inventory management drive consistent foot traffic and market share capture [18] - The Zacks Consensus Estimate for TJX's current financial-year sales and EPS implies growth of 6.5% and 9.6%, respectively, with a trailing four-quarter earnings surprise of 5.5% [19]