Phunware(US:PHUN) Globenewswire·2026-01-28 14:30Core Viewpoint - Phunware has introduced a redesigned corporate website and a refined product portfolio aimed at enhancing guest experiences in the hospitality sector, focusing on luxury brands and full-service property owners [1][2][3] Group 1: Product Offerings - The company launched two hospitality-specific products: the Luxury Engagement product for premium brands and the Enriched Experience product for full-service properties, both designed to enhance guest engagement and revenue [3][5] - The Luxury Engagement product provides personalized digital experiences and utilizes advanced wayfinding capabilities to improve guest interactions and brand loyalty [5] - The Enriched Experience product aims to elevate guest engagement through curated exploration of property amenities and services, driving additional revenue opportunities [5] Group 2: Market Strategy - Phunware's strategy focuses on leveraging its platform to transform the economics of large hotels and resorts, aiming for significant increases in ancillary revenue through enhanced guest engagement [4][6] - The company reports guest app adoption rates exceeding 70% at properties using its hospitality software, indicating a strong level of engagement that can convert traditional stays into high-margin digital marketplaces [6] Group 3: Company Vision and Future - Phunware's mission is to achieve unparalleled connectivity and monetization through the adoption of its mobile technologies, with plans to expand its audience through new generative AI products and enhancements [8] - The company emphasizes its commitment to addressing friction in guest experiences, which is seen as a major challenge in the hospitality industry [6]