Core Viewpoint - Oriental Selection reported a total revenue of 2.3 billion RMB for the first half of the 2026 fiscal year, marking a year-on-year increase of 5.7% [2][3]. Financial Performance - Total revenue for the period from June 1, 2025, to November 30, 2025, was 2.3 billion RMB, with a 5.7% increase compared to the same period last year [2][3]. - Excluding revenue from the first half of the 2025 fiscal year prior to the split, total revenue increased by 17% year-on-year [2]. - Net profit reached 239 million RMB, with a gross profit of 841.6 million RMB, reflecting a 14.5% year-on-year growth [2][3]. - The company's gross merchandise volume (GMV) from live e-commerce was 41 billion RMB, down from 48 billion RMB in the same period last year [2]. - The number of orders on Douyin was 42.1 million, compared to 50.1 million in the previous year [2]. Product and Service Development - As of November 30, 2025, Oriental Selection launched a total of 801 self-operated products, with GMV from these products accounting for approximately 52.8% of total GMV, contributing to long-term sales and profit growth [4]. - The company plans to establish a quality inspection report system every two weeks or monthly, covering product inspection rates and supplier evaluations [6]. - The CFO stated that the company will optimize its warehousing network to enhance delivery efficiency and customer experience, focusing on a comprehensive product range and membership system [6]. Channel Expansion - Oriental Selection is implementing a multi-channel strategy, including the installation of over 40 vending machines in various regions, some of which are already profitable [5]. - The company plans to open its first offline experience store in Beijing, covering 439 square meters and showcasing a wide range of self-operated and third-party products [5]. - The store will feature interactive areas for product tracing and tasting, aiming to meet community consumption needs with services like online ordering and member-exclusive benefits [5].