PVH, OpenAI Alliance to Embed AI in Product Design & Demand Planning

Core Insights - PVH Corporation is benefiting from the effective execution of its PVH+ Plan, which focuses on enhancing growth by leveraging its core strengths and connecting its brands, Calvin Klein and TOMMY HILFIGER, with consumers [1] Group 1: Collaboration with OpenAI - The company has announced a partnership with OpenAI to integrate advanced AI capabilities into its operations, supporting its multi-year PVH+ growth strategy [2] - Through this collaboration, PVH will co-develop custom AI capabilities that will enhance product design, demand planning, inventory optimization, and consumer engagement [3] - The integration of OpenAI enterprise APIs will modernize workflows across product, marketing, supply chain, and retail functions, including the use of ChatGPT Enterprise [4] Group 2: Direct-to-Consumer and Digital Channels - PVH is making strides in strengthening its direct-to-consumer (DTC) and digital channels, which are central to its PVH+ Plan [5] - Both Calvin Klein and TOMMY HILFIGER are gaining traction online through innovative product campaigns and global talent collaborations, leading to increased traffic, new customer acquisition, and improved repeat purchasing [5] Group 3: Stock Performance - PVH's shares have decreased by 22.5% over the past three months, contrasting with a 6.4% growth in the industry [6]