Core Insights - JCDecaux has secured a 10-year exclusive advertising contract with CFL, the Luxembourg National Railway Company, to operate advertising assets across the Grand Duchy of Luxembourg, emphasizing a 100% digital offering [1][8] Group 1: Contract Details - The new contract will commence on June 1, 2026, and includes a rollout of a new media concept tailored for Luxembourg's rail network [3] - The advertising system will expand from 24 to 44 stations, featuring 143 digital screens nationwide, achieving a fully digital inventory [4] Group 2: Technological Advancements - The latest-generation screens (75-inch and 55-inch) will provide superior image quality while being energy-efficient, integrated with JCDecaux's Adtech ecosystem for high-performance advertising campaigns [5] - The digital offering will utilize programmatic advertising capabilities through integration with VIOOH and Displayce platforms, allowing brands to target audiences effectively [5] Group 3: Sustainability and Innovation - JCDecaux aims to enhance passenger experience and advertiser visibility while adhering to high standards of service quality and sustainability, focusing on renewable energy and waste management [6] - The company will employ a 100% electric vehicle fleet for maintenance and utilize rainwater for operations, with adaptive lighting systems in place [6] Group 4: Market Position - The renewal of the advertising concession reinforces JCDecaux's status as a leading outdoor advertising partner in Luxembourg, aligning with the country's modernization and digitization efforts [8] - JCDecaux's extensive portfolio includes advertising concessions for bus shelters, Luxembourg Airport, and shopping malls, showcasing its diversified offerings in the region [7]
JCDecaux renews the exclusive advertising contract for stations across the Grand Duchy of Luxembourg with a 100% digital offering