Paramount+ is planning a major move into short-form video, leaked documents reveal

Core Insights - Paramount+ is planning to enhance its streaming service by incorporating short-form video content, aiming to create a more engaging user experience similar to platforms like TikTok [1][2][4] - The initiative, referred to as "Project Eagle," is focused on rapidly integrating a million short-form clips into the service, with an emphasis on personalized content delivery [2][3] - Paramount+ is exploring user-generated content (UGC) as a cost-effective way to attract viewers, which aligns with trends seen in other successful platforms [4][5] Group 1 - The short-form video initiative is a top priority for Paramount+ in the first quarter, particularly for its mobile app [3] - Existing content will be repurposed for short-form clips, and there is interest in incorporating UGC to enhance viewer engagement [4][6] - The move into short-form video aligns with broader industry trends, as competitors like Disney and Netflix are also investing in similar content strategies [7][8] Group 2 - The shift towards short-form video is driven by changing audience preferences, especially among younger viewers who favor platforms like TikTok and Instagram Reels [9] - Paramount's leadership is testing various products and initiatives in the streaming space, with the outcomes influencing future strategic priorities [5] - The company has previously had limited short-form video offerings, indicating a significant shift in its content strategy [6]