深化直播平台与企业合作 助推“一县一品”农特产品出山

Core Viewpoint - Guizhou is leveraging digital opportunities through "live-streaming to assist farmers," enabling unique agricultural products from mountainous areas to reach broader markets, thus contributing to rural revitalization efforts [1] Group 1: E-commerce Development - E-commerce is significantly advancing the "one county, one product" initiative, reshaping the path for rural revitalization in Guizhou [1] - It is recommended that provincial commerce and agriculture departments coordinate to establish annual deep cooperation plans with at least one major live-streaming platform per county, providing exclusive traffic, marketing strategies, and data support [1] Group 2: Product Branding and Supply Chain - Implementation of the "one product, one standard, one brand" enhancement project is suggested, which includes creating comprehensive e-commerce group standards for each county's leading products and promoting "Qian goods premium products" certification [2] - Establishment of "one product, one warehouse" facilities in major production areas is proposed to handle grading, pre-cooling, packaging, and storage, serving as a hub for order response [2] Group 3: Local Influencers and Community Engagement - The cultivation of local "industry spokespersons" is encouraged, with a "Rural Spark" plan to train and support local influencers focused on promoting regional products [3] - Development of "live-streaming + tourism" and "live-streaming + intangible cultural heritage experience" initiatives is recommended to enhance consumer engagement and create combined product offerings [3]