Sports giant Anta snaps up Puma stake for $1.8B

Core Insights - Anta is acquiring a 29%-plus stake in Puma for 1.5 billion euros ($1.8 billion), signaling a strategic investment during Puma's turnaround phase [3][6] - Anta's Chairman, Ding Shizhong, expressed confidence in Puma's long-term brand value despite recent stock declines and management changes [3][4] - The acquisition is expected to close by the end of the year, with Anta not planning a takeover but considering future partnership deepening [6] Company Overview - Anta Sports Products has a diverse portfolio that includes brands such as Fila, Descente, Kolon Sport, Maia Active, and Jack Wolfskin, in addition to its majority stake in Amer Sports [5] - The management team at Puma has undergone significant changes, with new leadership including CEO Arthur Hoeld and Chief Brand Officer Maria Valdes [4] Market Context - Puma faced challenges in 2025, including leadership shakeups and layoffs, which have impacted its performance [3] - Anta aims to leverage its strengths to support Puma's revival while maintaining the brand's independence [4][6]