Pinterest cuts up to 15% jobs to prioritize AI push, shares sink

Core Viewpoint - Pinterest is reducing its workforce by less than 15% to focus on artificial intelligence roles and strategy, but this move has not generated positive investor sentiment, leading to a nearly 10% drop in shares [1][2]. Group 1: Workforce Reduction - The company will cut less than 780 positions from its workforce of 5,205 full-time employees as of September last year [2]. - Pinterest plans to close smaller office spaces related to its acquisitions as part of the restructuring [2]. Group 2: Financial Implications - Pinterest expects pre-tax restructuring charges between $35 million and $45 million, with the restructuring plan to be completed by the end of the third quarter [5]. - The job cuts are perceived as more defensive than strategic, lacking clear cost savings or a concrete path to AI-driven revenue growth [2]. Group 3: Industry Context - The job cuts at Pinterest reflect a broader trend in the tech industry, where companies are reallocating resources to AI initiatives amid competitive pressures from platforms like TikTok and Meta-owned Facebook and Instagram [1][4]. - Other companies, such as Autodesk, are also announcing job cuts to redirect investments towards AI efforts, indicating a common strategy across the industry [3][4].