进入文旅3.0情绪时代

Core Viewpoint - The tourism industry has entered the 3.0 era, characterized by emotional tourism, where the focus shifts from traditional sightseeing to immersive experiences that cater to tourists' emotional needs [6][7]. Group 1: Emotional Tourism Development - Emotional tourism is driven by tourists' desires for healing, ritual, and social recognition, leading them to pay for experiences that provide atmosphere, emotional engagement, and personalized service [7][8]. - The traditional model of tourism development, which relied on attracting visitors, is facing challenges, and the ability to provide emotional value is becoming a key variable for industry growth [7][8]. Group 2: Characteristics of Emotional Value - Emotional value in tourism is defined as the ability of products and services to resonate with tourists' emotions, fulfilling their needs for release, healing, and emotional repair [8]. - Enhancing emotional value can be achieved through creating immersive environments that evoke comfort and joy, as seen in various innovative tourism projects [8][9]. Group 3: Examples of Successful Emotional Tourism - Successful examples include the immersive experiences at Wuhou Shrine and the "Night Tour Jinjiang" event, which effectively engage tourists by creating a romantic and relaxed cultural atmosphere [8][9]. - New tourism landmarks in Chengdu, such as the Chengdu Sci-Fi Museum and the Zhujiabian Low-altitude Economic Industrial Park, cater to specific emotional and aesthetic preferences of tourists [9].