助力青海臻品持续出圈

Core Insights - The article highlights the efforts of two provincial representatives in Qinghai who are driving the development of green organic agricultural and livestock products through technological innovation and market expansion [1][3]. Group 1: Agricultural and Livestock Production - The representative Han Deqing has been involved in the agricultural sector for 18 years, focusing on digital transformation and creating a closed-loop industrial chain that includes poultry farming, feed processing, food production, and fertilizer manufacturing [1]. - The company aims to build eight high-standard digital chicken houses by 2025, with a target of housing 500,000 laying hens, and has already achieved a digital management system for the entire egg-laying process [1][2]. - The company currently supplies approximately 200 million fresh eggs annually and has been recognized as a national standardization demonstration site for egg chicken farming [2]. Group 2: Market Expansion and Challenges - Zhang Yuelin, another provincial representative, emphasizes the need for efficient channels to promote high-quality agricultural products from Qinghai, aiming for a 10% increase in output [3][4]. - The government report suggests enhancing the value of unique products like yak meat and promoting the development of high-value product bases, while addressing challenges such as high logistics costs and insufficient brand recognition [3][4]. - Recommendations include building large cold chain logistics bases, creating a unified brand for Qinghai products, and establishing regular platforms for production and sales connections to enhance market reach [4].