Mercedes-Benz CEO rejects Trump admin pitch to move headquarters to US: report

Core Viewpoint - Mercedes-Benz CEO Ola Källenius rejected the Trump administration's proposal to relocate the company's headquarters to the United States, emphasizing the company's deep-rooted history in Germany and its global presence [1][3][4]. Company Position - Källenius stated that while Mercedes-Benz is a global company, it cannot be "uprooted" from its origins in Swabia, Germany, where its headquarters are located [1][3]. - The company traces its roots back to 1886, marking the beginning of the automobile industry with the formation of Benz & Cie. and Daimler-Motoren-Gesellschaft [8][11]. Industry Context - The proposal from Commerce Secretary Howard Lutnick reflects the intense competition for capital that European industrial centers are facing [4]. - The Trump administration has utilized tariffs to incentivize companies to expand manufacturing operations in the U.S., impacting various sectors including automotive and technology [5][6]. - Several major corporations, both U.S. and foreign, have announced plans to increase manufacturing capacity in the U.S. since the Trump administration's return to office, highlighting a trend towards domestic production [6][10].