Businesswire·2026-01-28 21:10Core Insights - ServiceNow has expanded its partnership with Panasonic Avionics to modernize and unify sales, service, marketing, and billing for over 300 airlines globally using its AI-powered platform [1][5] Group 1: Challenges and Needs - Panasonic Avionics faced limitations in real-time visibility due to legacy systems that hindered operations across more than 300 airlines [2] - The company required a unified platform to replace its siloed CRM and billing systems as it grew [2] Group 2: Solutions Provided - ServiceNow's CRM and Now Assist will connect Panasonic Avionics' customer operations, enhancing experiences and reducing costs through AI-driven workflows [3] - The integration with Aria Billing Cloud and Tenon Marketing Automation will provide complete lead-to-cash capabilities, offering a real-time view of customers and services [4] Group 3: Partnership Development - The relationship between Panasonic Avionics and ServiceNow has been ongoing since 2019, with previous implementations aimed at improving self-service and productivity [5] - The expanded capabilities of ServiceNow are set to support Panasonic Avionics across IT, HR, service, and engineering, with plans for further AI-powered enhancements [5] Group 4: Industry Impact - The unified platform will allow Panasonic Avionics to enhance support for airline customers, ensuring reliability and speed in operations [6] - The partnership aims to create a flexible and scalable foundation for the future of in-flight engagement [6]