Core Viewpoint - The initiative "Three Musts and Six Prohibitions" aims to protect consumer rights and stabilize the real estate market, with over 80,000 agents and platform employees voluntarily signing commitment letters [1] Group 1: Initiative Details - "Three Musts" include: 1) Providing honest and professional services to stabilize the real estate market; 2) Ensuring the authenticity of property information and fulfilling service commitments; 3) Offering comprehensive and objective information to assist users in rational pricing decisions [1] - "Six Prohibitions" include: 1) Prohibiting subjective speculation that undermines the market; 2) Prohibiting distortion of national policies; 3) Prohibiting the release of false information; 4) Prohibiting manipulation of prices by coercing buyers and sellers; 5) Prohibiting fraudulent practices like jumping orders and commission returns; 6) Prohibiting exaggeration of service effects that mislead customer expectations [1] Group 2: Industry Context - The real estate market currently faces issues such as false listings, aggressive price suppression, and fraudulent promises, which harm consumer trust and industry health [1] - The initiative by Beike is seen as a proactive response to the national policy of "regulating real estate brokerage services" and an exploration of self-regulation to promote healthy industry development [1] - The real estate brokerage industry is encouraged to shift from "traffic competition" to "service competition," ensuring consumer confidence [1]
超8万经纪人签署承诺 响应贝壳“三必做六禁止”倡议