比亚迪方程豹要掀了整个市场 竟然一口气发布5款新车

Core Insights - The company, Fangchengbao, has rapidly gained market traction with its Ti7 model, selling over 50,000 units in just 80 days, prompting competitors like BYD to adjust production lines to meet demand [1] - However, the average selling price of its vehicles has decreased significantly, from 330,000 to 240,000, indicating a shift towards lower-end models [1] - In 2026, Fangchengbao plans to launch five new models, expanding its price range and targeting various consumer segments [2][3][4] Model Launches - The first model, Ti3 DM-i, is priced in the mid-teens and aims for a fuel consumption of 2.6 liters with a range of 2,000 kilometers, targeting consumers considering models like Haval H6 and Changan CS75 [2] - The second model, Ti5, is a mid-size SUV priced between 180,000 and 220,000, designed to compete with Tesla Model Y and AITO M5, focusing on practicality and unique design [2] - The third model, Mg7, is Fangchengbao's first sedan with a price range of 230,000 to 280,000, boasting over 1,000 kilometers of electric range and advanced features [3] - The fourth model, Ti9, is a flagship vehicle priced above 300,000, equipped with high-end technologies and targeting high-end family users [3] - The fifth model is an updated version of the Leopard 5, aimed at maintaining the brand's core market while enhancing comfort and technology [4] Technological Advancements - Fangchengbao's vehicles will utilize BYD's fifth-generation DM hybrid system, achieving over 46% thermal efficiency and reducing fuel consumption to below 3 liters [4] - The company is also implementing advanced driving technologies across its lineup, including the "Tianshen Eye" hardware for intelligent driving capabilities [5] - Interior features include a standardized 15.6-inch rotating central control screen and eco-friendly materials, with a focus on user experience [6] Market Positioning - Fangchengbao's brand positioning has evolved from being a "BYD off-road brand" to a "full-scenario technology brand," with a product line covering various vehicle types and price ranges from 130,000 to 350,000 [6] - The company has observed a 15% decrease in foot traffic for Tesla Model Y following the announcement of new models, indicating a shift in consumer interest [6] - Fangchengbao aims to deliver 500,000 vehicles in 2026, significantly increasing production capacity and supply chain efficiency [8] Competitive Strategy - Fangchengbao is strategically targeting competitors' weaknesses, such as offering hybrid technology at lower prices and enhancing interior comfort compared to rivals [7] - The company has received over 20,000 pre-orders for the Ti3 DM-i within a week of its announcement, with a significant portion coming from consumers initially considering traditional fuel SUVs [7] - The rapid product development cycle, taking only 18 months from design to production, showcases Fangchengbao's vertical integration capabilities within BYD [8]