北京楼市新政满月观察

Core Viewpoint - The new real estate policy in Beijing has led to a significant increase in second-hand housing transaction volumes and improved conversion rates for quality new homes, although regional and project differentiation remains evident [1][2][4]. Market Performance Post-New Policy - Following the implementation of the new policy on December 24, 2025, the transaction volume for second-hand homes increased by 33% from the previous month [2]. - Market activity indicators such as new customer inquiries and property viewings rose by 14% and 18%, respectively, during the same period [2]. - The average daily registration of new residential properties reached 96 units, marking a 4.3% increase compared to the pre-policy period [2]. Factors Contributing to Market Improvement - Improved market expectations due to the recent policy changes have positively influenced the market sentiment [3]. - The new policy has led to a concentration of signings, with its long-term effects expected to gradually manifest [3]. - Seasonal trends typically see a natural market recovery in the first quarter, further supported by the timing of the upcoming Spring Festival [3]. Buyer Behavior and Market Dynamics - First-time buyers are currently the dominant force in the market, driven by year-end bonuses and the typical seasonal uptick in demand [3]. - The market is showing a preference for entry-level housing, particularly in suburban areas and secondary centers [3]. - The overall market is characterized as a buyer's market, with both buyers and sellers exhibiting more rational attitudes towards pricing [4]. Structural Differentiation in the Market - There is a notable structural differentiation in market performance, with premium projects in core areas benefiting significantly from the new policy, while suburban and non-core projects show weaker performance [4]. - The number of second-hand residential listings has decreased, indicating a stabilization in seller expectations and early signs of market bottoming [4]. Overall Market Outlook - In 2025, second-hand homes accounted for 81% of total residential transactions in Beijing, with a significant portion of sales concentrated in properties priced below 3 million yuan [5]. - The market is expected to continue its slow recovery, with ongoing structural inventory pressures and a potential for improved demand as policies remain supportive [6]. - The differentiation between new and second-hand homes is becoming more pronounced, with new homes targeting higher-end buyers while second-hand homes are trending towards lower price points [6].