酒价内参1月29日价格发布 市场延续下探创两个月新低

Core Insights - The Chinese liquor market is experiencing a downward trend in retail prices, with the average price of the top ten liquor products falling to 8,851 yuan, a decrease of 15 yuan from the previous day, marking a new low in two months [1][6] - The market price center continues to decline, and the downward pressure on certain products remains significant [1][6] Price Trends - Among the top ten liquor products, six experienced price declines while four saw increases, with high-end products under the most pressure [3][10] - The largest price drop was seen in Guojiao 1573, which fell by 14 yuan per bottle, followed by premium Moutai and Flying Moutai, which decreased by 7 yuan and 4 yuan respectively [3][10] - In contrast, Gujinggong 20 showed a notable increase of 7 yuan per bottle, while Xijiu Junpin rose by 5 yuan [3][10] Data Collection Methodology - The "Liquor Price Reference" collects data from approximately 200 sampling points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets [4][11] - The data aims to provide an objective, real-time view of the market prices for well-known liquors, with a focus on accurate transaction volume weighting [4][11] Industry Developments - Gujinggong Liquor will co-host an event titled "2025: Cheers to China's Economy" on January 29, highlighting the company's commitment to traditional brewing techniques while embracing innovation and digital management [4][11] - The company aims to lead the industry towards healthier and younger consumption trends through new product launches and innovative consumption scenarios [4][11]