请出牌2026丨蒙娜丽莎张旗康：以精益管理向内求生长 在新周期笃行长期主义

Core Viewpoint - In 2025, the Chinese home furnishing industry is facing significant challenges, with a projected industry kiln operation rate of approximately 50% and a sales volume expected to drop to around 4.5 billion square meters, leading to intensified price wars. Mona Lisa Group aims to avoid this price war by implementing lean management and focusing on quality, delivery, cost, and innovation as core strategies for sustainable growth [1][2][16]. Group 1: Industry Challenges - The ceramic industry is predicted to experience its lowest point in a decade in 2025, with a significant gap between production capacity and actual sales [1]. - The competition is becoming increasingly fierce, with price wars threatening brand value and revenue [1]. Group 2: Company Strategy - Mona Lisa Group is adopting the Danaher model to implement lean management, emphasizing quality, delivery, cost, and innovation as the four key elements of its strategy [1][2]. - The company has reported a 48.79% year-on-year increase in net profit attributable to shareholders in Q3 2025, indicating a successful internal growth strategy [2]. Group 3: Quality and Innovation - Quality is prioritized as the foundation of the company's operations, with over 1,100 internal control standards in place to maintain brand trust and product integrity [4][5]. - The company focuses on user needs and comprehensive cost considerations in its innovation strategy, ensuring that new products meet market demands and optimize user costs [7][9]. Group 4: Market Positioning - Mona Lisa is committed to high-quality standards, being a key contributor to the drafting of the GB/T 45817-2025 standard for ceramic tiles, and plans to launch the first 5A boutique showroom in the industry [11][12]. - The company aims to respond to the trend of consumption upgrading and differentiation by promoting high-end products that meet health and safety standards [12]. Group 5: Future Outlook - For 2026, Mona Lisa has set a theme of "quality and growth," anticipating a potential industry recovery and aiming to empower its distributors for better market positioning [14][16]. - The company believes that long-term value and a solid operational foundation are essential for navigating economic cycles and achieving sustainable growth [14][16].